My projects

Menopause and climate change are two escalating crises shaped by rising heat and collective silence. Both are poorly represented, under-discussed, and emotionally disconnected from public discourse. This campaign reframes heat as a call to attention — challenging stigma, cutting through apathy, and turning silence into conversation.

Spotify Festive Feels was a festive brand campaign developed at Publicis Business for the Client Spotify Advertising in India. Using a microsite, the campaign turned data into a mood-led brand experience, helping marketers align their brands with key festive moods.

KVBBQ Festival is a regional event celebrating craft beer, barbecue culture, and community. The project focused on rebranding the festival’s digital presence through a redesigned website and an interactive ticketing kiosk experience.

Bajaj Finserv — Fintastic was an employee branding campaign created while working at Publicis for Bajaj Finserv. Through confident, positive storytelling, it positioned Bajaj Finserv as a Fintastic workplace, strengthening employee pride, belonging, and employer brand perception.

Echoes of Strength is a culturally sensitive and environmentally conscious art kit designed to support emotional recovery and mental well-being within the Arrente community affected by drought. Developed in collaboration with local artists, the kit empowers individuals through creative expression while fostering resilience, cultural pride, and a deep connection to land.